Take 5: A Few Minutes Talking with Social Media Guru Amanda Todorovich of the Cleveland Clinic
Wednesday, January 22, 2014 at 8:43AM By Paris Wolfe
The Cleveland Clinic is having wild success in its social media channels. Learn more from Amanda Todorovich, the Clinic’s manager of digital engagement, at an IABC Cleveland lunch program, Thursday, January 30. IABC’s co-vice president of marketing – Paris Wolfe -- recently caught up with Todorovich to talk about her work.
Q. What do you do in this role?
A. I oversee social media, our Health Hub blog and email marketing. I’m currently working to launch a new physician-facing blog platform.
Q. What social media channels are you using?
A. Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram, Pinterest. We’re not using any uncommon channels at this point, but we’ve always got our eyes out for new opportunities. Our current focus is on getting the most out of the channels we are using.
Q. What channel has the broadest reach/greatest impact for The Cleveland Clinic?
A. Facebook, hands down. We’ve grown our fan base on Facebook significantly – we have more than 800,000 fans and hope to hit the 1M mark this year. Our Facebook posts, by design, drive people to our Health Hub blog. Health Hub is focused on providing useful and relevant health information to people all over the world. We generate 3-5 new posts every week day, and we use those blog posts as the focus of our social media strategy. We post on Facebook six times per day.
Q. How does measurement change what you do?
A. Everything we do on social media is driven by data. My team is in our measurement tools all day long. We are constantly evaluating content performance and where traffic is coming from – and why. We are always tweaking and adjusting our methods to reflect what we see working or not working.
Q. What advice would you give other organizations?
A. Have a content strategy and focus on creating great content that falls within it. Don’t get distracted by the nuances of each channel. Be helpful and relevant to your audiences and the rest will come.
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Register here to learn more enhancing your social media efforts. Lunch and networking begin at 11:30, with the professional development program running from noon - 1:30 p.m. The program will be held at the Crown Plaza Cleveland – South at 5300 Rockside Road, Independence. Parking is free.
Early-bird registration is $15 for IABC Cleveland members, professionals-in-transition, and students; $20 for non-members. It runs until January 20. After that prices go up $5 to $20 for IABC Cleveland members, non-members, and professionals-in-transition, and $25 for non-members. Registration closes Monday, Jan. 27.
When registering, be certain to make your lunch selection in the "Additional items" option.