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Sunday
Dec292013

Social Media Marketing Moves Needle for National Healthcare Brand

The Cleveland Clinic Foundation is having wild success in its social media channels. Learn more from Social Media Leader Amanda Todorovich at an IABC Cleveland lunch program, Thursday, January 30. Todorovich will talk about CCF’s Health Hub blog as an anchor for content strategy.  She’ll discuss how her team leverages content across multiple platforms even beyond social channels. She’ll share data and results as well as provide examples of the different types of content that Cleveland Clinic utilizes in its robust content marketing strategy.

Lunch and networking begin at 11:30, with the professional development program running from noon - 1:30 p.m. The program will be held at the Crown Plaza Cleveland – South at 5300 Rockside Road, Independence. Parking is free.

Early-bird registration is $15 for IABC Cleveland members, professionals-in-transition, and students; $20 for non-members. It runs until January 20. After that prices go up $5 to $20 for IABC Cleveland members, non-members, and professionals-in-transition, and $25 for non-members. Registration closes Monday, Jan. 27. 

When registering, be certain to make your lunch selection in the "Additional items" option.