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Wednesday

Jan152014

Writing and Marketing Secrets of Three Fabulous Independents

Wednesday, January 15, 2014 at 11:56AM

Feb. 27, 2014
Writing and Marketing Secrets of Three Fabulous Independents

A panel of successful freelancers -- John Ettorre of Working with Words, Kate Rein of Wolf Creek Publications, and Kavita Sherman of Sherman Communications LLC -- will discuss a variety of topics important to writers, from independents to those in larger organizations. Networking and lunch begin at 11:30am, and the panel discussion runs from noon – 1:30pm. The program will be held on the second floor of the Cleveland State University School of Business, 1860 E 18th St. #220, Cleveland, OH 44114. The cost, which includes your choice of boxed lunch, will be $10 for IABC members, students, and professionals-in-transition, and $15 for non-members. Parking includes on-street meters, surface lots nearby, and RTA lines that stop near the business school.

Topics will include:

How to get clients
Writing different types of communications (e.g., blogs, annual reports, white papers, internal communications) and addressing different audiences
Writing effectively for different clients/industries
Keeping your writing sharp when you are a sole practitioner
Best practices for collaborating with clients/fellow independents/subcontractors
“Secrets” to working with designers, web developers, market researchers, brand developers, etc.
Best resources for someone who wants to learn more about being an independent

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