Get ready for an exciting lineup of programming for 2015. We've captured the continual use of "buzz words" facing our communications industry: mobile technology, intranets, data analysis, event marketing, and we've focused next year's programming to directly share insights and understanding behind each of these terms. The IABC Cleveland-Akron team are here to help you navigate this ever-changing business landscape we face together every day. And here's a sneak peek at what's to come...
January: Brands & Mobile Technology: A Perfect Partnership
An IABC Workshop
IABC Cleveland-Akron welcomes Brian Stein, managing director of mobile consultancy, Pervasive Path, co-founder of Wheedle, a mobile app for the hospitality industry and a professor of digital strategy at Kent State University, and Julie Krebs, principal brand advisor, Virtual Brand Advisors, as they lead an engaging and educational workshop about the perfect partnership between brands and mobile technology. Thursday, January 22, 2015, 10:30 - 1:00 pm. Lunch served at 12:15 pm. Register today.
February: Shaken Not Stirred Afterwork
A Social, Networking Event
March: The Event Experience - An Essential Part of the Communication Toolkit
Luncheon
This luncheon event is focused on communicating your brand through the event experience, with quality and efficiency. Dena Mooty, Cleveland Clinic Manager of Event Marketing will share her experience and insights.
April: Redesigning a Corporate Intranet: Considerations and Insights
Luncheon
IABC welcomes Lisa Miller, Communications Lead for Shared Services, FirstEnergy Corporation, as she helps us think about the strategy and executional details required for redesigning a corporate intranet site for effective internal communications.
May: Shaken Not Stirred Afterwork
A Social, Networking Event
June: How to Get More Out of Company Financials: Learn Essentials for Analyzing Company Performance
Luncheon
Our final event before summer break features Dr. Steve Hallam, The University of Akron, as he helps us understand the data that drives communication activities and directs overall corporate strategy.
July and August: We may be on summer break, but that doesn't stop the activity! We'll be seeking nominations for the 2015 Vision Awards and Communicator of the Year.
September: Communicator of the Year and Vision Awards Party
Evening Event
The tradition to acknowledge leaders in our profession and the amazing work that drives results will be the highlight of the fun-filled evening with friends, amazing cuisine and fabulous event location.
Program dates, times, locations and details are being finalized and will be posted soon.
Here's to a happy, healthy and productive 2015 for all our members and IABC friends!